I'm trying to make my mind on how to exactly proceed with the marketing of LEGACY Live. I know how to market an entertainment product and sell it but I figured out I’m not good at changing gears with ease when it’s something that could change how people view LEGACY.
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| 2011 LEGACY Live Marketing |
In my experience, marketing has been the second biggest expense for LEGACY. It’s what exposes the product, the entertainment. In the past, we’ve marketed LEGACY as “LEGACY- A Tribute to the King of Pop”. Simple and clear! Today, It’s LEGACY LIVE Entertainment, LLC. This does not give away what it is. It says nothing about what we do unless you attach an image with it. The other dilemma is: what do I market along with LEGACY Live Ent.? Do I market Luis Castillo as Michael Jackson, The cast of… or a stage name that is easily marketable? i.e. LC Jackson ? The stage name "LC Jackson" is a much easier name to market than Luis Castillo for the work I do.
This is really hard because I've never done this (impersonate Michael Jackson) for BUSINE$$ reasons. I've done this because I'm passionate about it and it takes me places money can't. When you take that and add having to make "business decisions" puts a lot of pressure on the whole thing. It's not as relaxed...
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| 2011 LEGACY Live Marketing |
I need to make decisions fairly quickly as the clock is ticking and some likely-to-happen, significant projects are headed my way. If I make the wrong choice I could potentially hurt the marketing plan and waste lots of resources. This is where I do my research and see how other “good within reason” MJ impersonators are marketing themselves and if it’s working out for them. If not, I come up with something slick and go from there.
LC
I think this is amazing it is exactly what people need now that Michael Jackson is dead you are the best impersonator.
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